The launch of Hope – the Uplifting Fragrance was celebrated with two champagne receptions hosted by Audrey Gruss, Founder, Hope for Depression Research Foundation (HDRF), on Thursday January 11 at Saks Fifth Avenue in Palm Beach. The first appearance was held the Saks Fifth Avenue Worth Avenue store in December followed by an appearance at Saks Fifth Avenue - The Gardens Mall on January 10th, 2018 to personally deliver the message to “wear hope and give hope.” Among those attending the receptions were Marchese Kelly Sant Albano, Lee Childs, Martin Gruss, Benigna Kirsten, Anita Hamilton and Sam Michaels, Pauline Pitt, Tatiana and Campion Platt, Scott Snyder, Gail Theodoracopulos and Penny Weill.
Inspired by her mother Hope’s love of white flowers, Gruss created the distinctive fragrance with Firmenich, one of the world’s leading fragrance firms. A fusion of four white flowers – gardenia, jasmine, lily-of-the-valley and tuberose – the distinctive fragrance has a charity message behind it that makes it unique, since 100% of net profits goes directly to advanced depression research. "This glorious fragrance stands on its own, but the charitable message empowers one to give back with a product that keeps on giving,” said Gruss. Gruss started the Hope for Depression Research Foundation 12-years ago in memory of her mother Hope who struggled with depression. According to the World Health Organization, depression is now the number one reason in the world for disability.
The Hope Fragrance collection consists of a 1 Eau de Parfum; a Purse Spray; a Hand and Body Cream and a Scented Candle. The fragrance items are available exclusively in select Saks Fifth Avenue stores and at www.saksfifthavenue.com. Gruss designed the Hope fragrance as a vehicle to raise awareness about depression and the need for more research, since there has been no new category of anti-depressant in over 30-years, since the introduction of Prozac.
Gruss is no stranger to science. She received a Bachelor of Science degree in Biology from Tufts University where she established the Audrey Butvay Gruss Science Award for Women. She received an Honorary Doctorate of Philosophy from the U. of Haifa for her courage and perseverance in creating a research foundation to support this visionary mission. Gruss was formerly Director of Advertising Worldwide at Elizabeth Arden and President and Co-owner of Terme di Saturnia, a scientific Italian skincare line.
More about Hope Fragrance:
You can make a difference with every purchase of hope by knowing that the proceeds go to charity. Each purchase helps the world become a better place. Last October, the World Health Organization announced that depression is the number one reason for disability. Those are the people who can’t get up and can’t go to work. Depression is so prevalent that 20 million adults in the United States struggle with it each year, and 350 million people have it worldwide. Everyone is touched by it – directly or indirectly.
The product range consists of four products, detailed below:
1. The 1.7 oz. or 50ml Eau de Parfum – MSRP is $115
2. The purse spray is 0.5 fluid ounces or 15 ml – MSRP is $45
3. The Hand and Body Crème is 4 oz. or 113 grams – MSRP is $40
4. The Scented Candle is 8 oz. or 225 grams – MSRP is $50. It is made of soy, coconut and beeswax.
The mission of the Hope for Depression Research Foundation (HDRF) is to fund cutting-edge, neuroscience research into the origins, diagnosis, treatment and prevention of depression and other mood disorders, including bipolar disorder, postpartum depression, post-traumatic stress syndrome, anxiety disorder and suicide. It was founded in 2006 by Audrey Gruss in memory of her mother Hope, who struggled with depression for decades. More than a decade after its founding, HDRF has become the leading non-profit dedicated solely to advanced depression research. Its impact includes over 100 major research grants in 12 countries, 18 U.S. cities and 48 major universities, such as Harvard and Rockefeller University.
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For press information regarding Hope or Hope for Depression Research Foundation please contact Mimi Richman at R. Couri Hay Creative PR at mimi@rcourihaycpr.com
